A highly criticised Radio New Zealand rebranding exercise is costing taxpayers more than $300,000 – including $60,000 for a new logo. Details obtained under the Official Information Act reveal the state broadcaster will spend $305,829 on rebranding this year, including almost $200,000 on television advertisements and almost $13,000 on new signage for its vehicle fleet. Radio New Zealand's new look, and sound, has attracted a negative feedback from listeners, as well as ridicule from staff. Just three weeks after it was launched, the "Sounds Like Us" radio tagline, which cost $1500 to produce, was scrapped. In that time, presenter Kim Hill mocked the tagline on her Saturday morning show by playing her own versions; a non- starting lawnmower and a baaing sheep.
Source:Dominion Post